What is product design?
When people talk about a product designer, many do not fully understand the essence of this work. It’s not about making your solution presentable; product design helps you identify, investigate, and validate a problem and ultimately create, design, test, and deliver your solution to a customer. Product design combines:
- UX-design (How users see the product).
- Interaction design (How the product behaves).
- UI design (How the product looks like).
- Information architecture (Product structure and content organization.
A product designer turns to analytics, gathers the necessary data, a multi-functional team of different specialists, presents possible solutions, and develops a test plan. When prototypes of the best ideas are ready, a product designer will introduce them to users for final verification. Ultimately we end up with several fully formed concepts that solve the problem perfectly.
The most important thing in product design is people. A person (client) should always be at the center of all processes. Only when we focus on defining the problem, trying to imagine what kind of emotions a person will receive from a product, and create a design solution that will help people achieve their goals or satisfy their needs.
Product design solves problems.
A marketing team brings different users to your company through advertising and communication, but if your product does not deliver what your brand promises, these users won’t stay for long. A product designer’s job is to maintain the foundation on which your business is built. If your product gives one thing, but your brand promises something different, you will not achieve success; therefore, product design is associated with marketing. Product design solves problems, not yours, but your customers’ and in the most beneficial for you way. A key aspect of product design is understanding the value of each of your business decisions. This world is continuously evolving. We all feel it. The things that seemed incredible yesterday come true today and will be boring tomorrow. To stay relevant in a dynamic market, you must be flexible. You need to understand that design is timeless. The design is invisible. You need to be skeptical about platforms. Solve the problem once, and then adapt the solution. Don’t create a custom solution for each platform. Product design is still trying to find its place in this volatile world. And over time, these changes will only be implemented faster and faster, the demand for product design will only grow.